A Rewarding Career in Travel & Tourism Industry

The global tourism industry is booming presently. Number of domestic as well as international arrivals has more than tripled. The tourism industry accounts for more than $1000 billion and is expected to grow by 200% in next five years.

Tourism also in a major way contributes to the economy indirectly through its association with other sectors such as horticulture, agriculture, poultry, handicrafts and construction.

Career in Travel & Tourism

Travel and tourism is United States’ 2nd largest service export industry, 3rd largest trade industry and one of the largest employment providers. There are various courses available that can help you become a part of this sector.

If you love to interact with people, travel to various places and be a part of the service industry, then a career in tourism is ideal for you. You can choose to become a travel agent, guide, tourism manager, tour operator, adventure travel guide, airline service staff and so on.

You can either join a diploma or a certificate course in tourism and travel. You can choose a Travel Agent Certificate program, Tour operator Certificate course, Airline Certificate course, Cruise Line Certification course, Hospitality courses, Tourism Management and so on.

What you get to learn?

One needs to have a good business sense to be in the travel industry. A course in tourism will teach you all aspects of becoming an effective travel professional. Some of the topics covered are:

National and International Air travel
Cruise Lines
Railway Reservations and travel
Lodging & Accommodations
Tour packages
Fare and reservation structures
About various Destinations
Quality Management
Project Supervision
Basics of Tourism Management
Organizational Behavior
Marketing Strategies

Various jobs opportunities are available within the public and private sectors. In the public sector, you can be employed with tourism department or directorates. A lot of interesting opportunities can be found with the private sector like Airlines, Tours Operators, Travel Agencies, Hotels and so on.

Job Profiles for Various Sectors

Tourism Department
In the tourism department, employment can be found in reservations, counter staff, marketing and sales, tour planners and tour guides. One can also be with the directorates and department of tourism. You get to be involved with the planning and promotion of tourism activities.

Airlines
Airlines provide a glamorous and rewarding job option. You can find employment as Traffic Assistant, Reservation Staff, Bookings Manager, Air hostesses & Stewarts, Sales and Marketing personnel etc.

Travel Agencies
Travel Agencies use agents to promote tour packages. They make arrangements of travel, accommodations, currency conversions, budgets, special needs, tourist attractions and planning. Tour operators organize tours to the various tourist spots and manage the travel and stay of the tourists.

Hotel Industry
One can find ample opportunities within the hotel industry in various departments. You can be a part of Operations, Front-office, House-keeping, Accounting, Maintenance, Public Relations and many more interesting departments.

Transport
Besides Airlines, travels include rail services, coach operators and car hire companies. Transport includes air, road, railways and sea. Job profile for people employed with rail and road transport includes planning, chalking out the tour program, calculating costs, arranging accommodation and other facilities like food and entertainment.

Personality Traits required to be a part of Tourism Sector

People who are a part of the tourism industry interact with people on a daily basis. There are certain personality traits required to efficiently handle the various responsibilities and tasks in the travel and tourism sector.

Good Inter-personal skills
Effective communication
High level of patience
Hardworking & Responsible
Good Marketing Skills
Creative Abilities
Ability to handle Emergencies
Organizational skills

Job Outlook for Travel & Tourism Industry

Experience, Marketing Skills, Communication skills and the Size and Location of the organization determine the salary of a travel agent/professional.

Full-time employee positions at travel companies are well-paid. Job prospects both in public and private sectors are excellent.

However, the most rewarding jobs for qualified tourism professionals are in the private sector with travel agencies, tour operators, airlines, railways, hotels, transport and cargo companies etc.

Jobs in the travel & tourism industry offer good remuneration and benefits, which include free travel for employees and their families. Salaries can vary depending on the industry and are higher in foreign airlines and agencies.

If you like traveling and have the ability to mingle well with people, tourism industry can take you places!

How to Design a Travel & Tourism Website

To learn about the Strategic Website Marketing methods, tips, tactics, techniques, useful information on powerful advertising, most effective promotional tips, resources, training courses by expert marketers, spam free e-mail marketing lists, e-zines, articles, press releases, and much more will help you grow your business fast.

The first thing to start to promote your business is to have a Website. If your Website was designed professionally, and attractively as well, it would have a better chance to attract more visitors than others.

Make sure your Website has these important elements:

* An attractive design to catch the eyes of the visitors, and make them review the information and details given on your Front Page and on other pages. Vivid photos will greatly help.

* Provides short but to the point information on the travel services you offer, the benefits, options, the experience level of the company and the qualifications of the staff.

* Gives information on destinations, environments, activities, accommodations, food, meals, dates, prices, discounts on prices, and fun. This information should be given in a way to excite and motivate the visitors to purchase your offers.

* Highlights the activities and the places to visit which travelers generally show great interest.

* Clearly states what’s different in these destinations that is unknown to most people, if applicable.

* Provides information on safety and security issues, procedures and precautions, how your company will protect the travelers’ safety, inoculations, first aid & medical emergency.

* Provides information on insurance and travel insurance companies.

These are the key elements your travel and tourism Website must have.

Then, you have to expose your offers listed at your Website to your potential customers, to multi-millions of them, and motivate them to visit your Website right away.

Your Website must also have the elements to attract the attention of the visitors to the content, and create a desire to review them.

Testimonials by your happy customers, may be with beautiful photos will keep the visitors longer at your Website and motivate them to read the information about the destinations and activities you offer in your tour programs.

Internet provides great opportunities for all businesses to promote their Websites on hundreds of thousands of high traffic sites, mostly for FREE or very cost effectively. This is extremely important for marketing your travel related business, too, most profitably.

The problem is, it takes a lot of time to search all over the Internet to find thousands of best sites to submit your URL.

Online travel and tourism directories and guides can help you save tremendous amount of time, since they provide lists of thousands of links to almost all sites, in almost all categories, you would need to visit.

There are also websites and marketing programs providing you with the lists of the most effective marketing sites, tips and tactics to reach millions of your potential customers and bring them to your Website;

One of the most popular marketing methods which is used by almost all online business owners is link popularity through exchanging links with other Websites.

You can easily find many link exchange programs through search engines to start to exchange links with other websites, in any
category you choose.

Making More Money With Travel & Tourism Sites by Avoiding Two Common Pitfalls

I’ve been heavily entrenched in the travel & tourism industry for years-formal education, 1000s of books, reports, market research, etc. When I look at people trying to make money online with travel Web sites, I see a few fundamental flaws. Today, I’ll point a couple out so that you can avoid these common pitfalls.

Lacking Market Research

Many travel web site owners simply look for some keywords, write some articles (or outsource them) and call it a day. They then wonder why clicks are low, orders are nonexistent and profit is hard to come by.

It is imperative that you know at least the basics of the market you’re engaging in. For instance, simply knowing that “people like to visit Italy” isn’t enough. There’s all that who, what, when, why and how stuff too.

Unfortunately, finding travel patterns, demographics and solid market research without conducting it yourself can be either very difficult or very, very time consuming. Thankfully, there are sources that take the work and cost out of it all for you.

Going Far Too Broad

The next issue that plagues many travel site owners is the one of scope. By having a wiper scope your actually lowering your profit potential.

Let’s keep with Italy for a moment. Imagine you put up a Web site about traveling to Italy. What type of content do you fill it with and who is your audience? The answer is “who knows,” because people could be coming for all sorts of reasons, such as:

– Honeymoons
– Family vacation
– Thrill seeking
– Historical travel
– Religious travel
– Foodie travel
– and on and on and on

It’s possible that 95% of the traffic coming to your travel & tourism site is just being wasted. And the more you try to appeal to everyone, the worse it gets. We could narrow it down to just Rome and still have major site issues due to all the possible travel personalities and desires.

Before rushing out to stake your claim to the billions of dollars in the travel & tourism industry, take some time to get to know the specific market you want to target. If you can’t afford to spend hundreds of hours or thousands of dollars in research, look for the sources that do it for you. For instance, honeymoon tourism has billions at stake, but if you just rush out there with a honeymoon travel site without knowing something about the honeymoon market, you’ll be missing out.

To get started making more money in a booming tourism & travel niche (growing by billions), get this free report: Honeymoon Tourism [http://www.honeymoontourismbook.com/report].

I wrote it to give you a quick look into this market, which is going to explode by more than $10 billion annually in the US alone. If you’re looking for a way to make money with travel sites and products, start here.

Wiki Strategy: Promoting your Travel, Tourism or Lodging Website

A wiki is a website which allows users to add and edit content collectively. “Wiki wiki” means “rapidly” in the Hawaiian language.

A public wiki can be visited and edited by anyone using a browser. This creates a powerful online collaboration environment that is self-managed by its users. Wikis are considered part of the social internet, and a category of Web 2.0. There are many wikis that provide opportunities for hotels, inns, resorts and other tourism and hospitality businesses to post their own listings.

How big are Wikis? The most famous and, frankly, awe-inspiring wiki is Wikipedia (www.wikipedia.org). According to Alexa, it is the 9th most popular website in the United states.

A private wiki can be password protected so only users can view and edit the information. This makes an excellent collaboration tool for your hotel’s work-team. We have tested over a dozen wikis for this purpose, and currently use several within our offices and manage hundreds of pages of collaboratively edited information.
From a hospitality and tourism marketing strategy perspective, a Wiki offers you the opportunity to copyright about your own area and business. The results will send your website qualified traffic, let you manage your hospitality brand, and most likely send you qualified traffic and online revenue. These are entirely free marketing resources, but you must make the time to utilize them.

Before you start exploring and entering your own copy, take 20 or 30 minutes and learn how to edit a page.

Etiquette: many wikis let you make updates anonymously. Ideally, you should log-in and create an identity. Don’t be self-serving or self-promoting — while you want your business added, it is better to build out complementary and appropriate information as part of adding your business (depends on the wiki what that info is. It is OK to correct mistakes, it is not OK to remove competitors. When you add a new page, make sure you start with the template that is appropriate. If you make mistakes, other people will fix them, and if you “spam” with inappropriate content, other people will remove you.

Wikipedia is a powerful resource that many hospitality businesses should be added to. Also check out its sister site, Wikitravel (www.wikitravel.org) for a website that is definitely appropriate for any hotel, inn, resort, hospitality or tourism website. Taking a few hours to create an information rich page about your area, your niche and/or your business is worth your time.

Wikicompany is a business focused resource that lets you add your company for free in just a few moments. See the listing I made for a hotel website marketing company.

There is a growing number of niche wikis, an example being SingleTrackwiki for mountain bikers. Keep your eye out for these and add to them if appropriate. They always appreciate quality content.

RoaringForkWiki. is an example of a wiki about an geographic area, the Roaring Fork Valley. That is the home of Blizzard Internet Marketing, and is a wiki produced and managed by Blizzard.

Many people want to set up their own wikis about topics they are passsionate about, or about their area. Mediawiki is a professional level version for real geeks. I would generally recommend you try an easy online versions try wetpaint, seedwiki, jotspot or stikipad which are easy to setup and get going.

We recommend you take a few hours and implement an online marketing strategy to promote your Travel, Tourism or Hotel website in wikis.

Resources:
Qwika is a wiki search engine if you want to search over 1000 wikis at once. Its results are dominated by wikipedia.
Check out the html to wiki tool if you plan on migrating web-based content to a wiki.
Mashable Blog on Stikipad
More about WikiCompany
New York Times on wikis in business

Breaking Into the Exciting Field of Tourism Management

Few careers offer the challenges and rewards of tourism management. It’s a field that is part geography and history expert, part customer service agent, part sales representative, and part event planner. Travel agents must be knowledgeable about the different offerings of tourist destinations world wide, and must also be aware of the technical aspects of booking flights, hotels, cruises, etc. The ability to take part in people’s vacation planning is both engaging and satisfying, and is what makes the travel and tourism industry so exciting.

If you’re interested in becoming a travel agent, a tourism management certification may be a good fit for you. But how about studying to become a travel agent… without ever leaving home? Increasingly, many Canadian travel schools are offering on-line education to their students. The concept is simple: learn and acquire all the skills you need to become an employable travel agent using on-line courses, in the comfort of your home.

The content of on-line travel certificates is overseen by the travel industry, so students can study knowing that they are learning the skills required to work in the real world of tourism management. Travel agent programs typically target two types of students: people who are new to the travel industry and who are interested in breaking into the field, and experienced travel agents who are looking to either hone their skills, or specialize in a field such as cruises, or organized tours.

If you’re new to travel planning, then 15-course Travel Agent Certificate will give you the knowledge you need to be part of the industry. Courses are taught by experienced professionals, and cover such topics as booking fares and tickets, making travel reservations, planning leisure travel and the computer reservation system SABRE. Finish all 15 courses and you’ll get a Travel Agent Certificate of Completion… and a ticket into the exciting world of tourism management. Here are courses students would typically be expected to complete in order to acquire the certification:

Basics of tourism management
Trends in travel sales
Canadian air reservations
Canadian air fares
Automated air reservations
Destination geography
Basics of hotels and lodging
Ground transportation
Basics of cruise vacations
International fares and tickets
Canadian automated air fares and tickets
Canadian car rental and hotel accommodation systems
Specialty vacations and tours
Leading small group tours
Selling vacation tours and packages

Like any field, however, getting that first job in tourism management can be intimidating. Fortunately, many schools which offer a Travel Agent Certificate help their students with this challenge by providing them with job banks, or even job placement help. Jobs can be local­ – or international… after all, this is the travel business.